Early Bird Registration Deadline










BAR at the Show

The bar scene is ever-changing. BAR exhibitors feature the top mixologists, suppliers, ingredients, and products to keep your beverage program on the cutting edge. 

Lakeside Center, Aisles 11100-11400

Lakeside Center, Lakeside Ballroom

What You'll Find Here

High-Proof Ideas

If you're looking for a game-changing idea, find it with exceptional access to top suppliers, in-demand ingredients, and cutting-edge products and services. BAR exhibitors also serve up demonstrations by international mixology masters, new flavors from emerging brands, and the latest in bar accessories to keep you on trend. 


Education Sessions & Mixology Demos on the BAR Stage

Attend education sessions and mixology demos custom-crafted for bar professionals. Celebrity mixologists share their perspectives on the art of hospitality, classic cocktails, and the reemergence of brandy. 



Star of the Bar® Mixology Competition Finals

Top mixologists compete for $5,000 and the exclusive title "Star of the Bar." Witness bartending bravado as regional semi-finalists and two wild cards mix up their winning cocktails for our star-studded panel of judges.

Learn More About Star of the Bar

Chill Zone

Visit the Chill Zone, our lounge adjacent to the BAR Stage. You'll be able to network with your peers, recharge your device and yourself!