Early Bird Registration Deadline










Startup Alley

Digital innovation and foodservice meet at Startup Alley. Startups display their high-tech ideas for improving restaurant operations or revenue and give buyers a sneak peek at the future of foodservice. Presented by American Express.

Now accepting applications. Deadline to apply: Monday, February 4, 2019.

2019 Startup Alley Applications

  • Why Apply
  • How to Apply
  • Who Should Apply
  • Application Materials

Why Apply?

Don't miss the chance to launch your product in front of the biggest foodservice audience possible. Be where the industry goes to test the latest technology—apply for a spot in Startup Alley and get ready to engage, connect and sell.

Startups chosen to exhibit will benefit from an audience of 43,000+ Show attendees, a reduced exhibitor fee, a small carpeted kiosk, electricity, internet access and a graphic panel complete with the company name and logo. Plus, the Show will provide marketing, promotion and signage.

How to Apply

The application for Startup Alley is now open. Review the Application Materials tab to review the application questions, and required uploads. Get started with your application by clicking the Apply Now button below.

For more information about applying for Startup Alley, please contact us at nraexhibitinfo@restaurant.org or (312) 853-2542. 

Who Should Apply?

Startups whose focus is restaurant technology that improves either guests’ dining experience or restaurants’ operating efficiency are welcome to apply to exhibit at Startup Alley. Your company must be less than four (4) years old, have at least one paying customer and bill less than $5 million. If that sounds like you, this could be the chance to put your technology in front of operators hungry for new solutions.

Eligibility Requirements:

  • The company must be in operation for no more than 4 years

  • The company must have at least one paying customer

  • Annual sales volume under $5 million

  • The product must focus on use of technology to solve a problem within the restaurant industry, including: Supply chain, Marketing, Sustainability, Payments, Workforce and Operations.

  • Must be a new exhibitor – the company may not have exhibited at the National Restaurant Association Show previously

  • Must not be a current National Restaurant Association Show exhibitor

  • May not participate in Startup Alley for more than one year

Application Materials

Application Questions

  • Company name

  • Company website

  • Short company description (120 characters; Will be used in Marketing Materials if selected)

  • Date your company was founded

  • Number of employees

  • In what part of the industry does your product seek to solve a problem?

  • Describe how your product helps solve a problem in the industry.

  • Who are your competitors?

  • What makes your solution different than your competitors and others currently in the marketplace?

  • How did your company get started?

  • Have you received funding and/or are you looking for funding?


Required Uploads

  • High-resolution version (300 dpi or higher) of your company logo (.jpg)

  • Testimonial from current customer, including their name, title, company, email address


Optional Upload

  • Additional supporting items


Hear What Startup Alley Exhibitors Say

Experience Startup Alley 2018

Startup Alley exhibitors share their experiences. Learn how they introduced products, started the right conversations, built networks, and created real opportunities.

Bear Robotics

Big Zpoon



Glance Technologies, Inc.