Daily food and drink temptations are like catnip to younger Millennials age 21-26, shows a new Bankrate.com study conducted by Princeton Survey Research Associates.


This age group sets the national pace for dining out, buying coffee out, and imbibing out:

  • 54% of them eat out at least three times per week vs. 33% of Gen Xers, 32% of Baby Boomers, and 25% of the Silent Generation.
  • 51% of them go to a bar at least once a week vs. 42% of all Millennials, 24% of Gen Xers, 19% of Baby Boomers, and 11% of the Silent Generation.

The average Millennial eats at a restaurant or buys take-out food 5 times per week, while 29% said they buy coffee at least three times per week, the Bankrate data show.

By comparison, adults across America seem less tempted: 59% said they don’t purchase any brewed coffee or tea in a given week; 73% don’t buy alcoholic drinks at bars or restaurants in a given week; 40% say they buy take-out or dine at a restaurant no more than once per week.

Though the Bankrate.com financial advice website urged will power and eating at home - especially for younger Millennials who lack a cushion of six months of expenses - the allure of coffee shops, bar and eateries has helped instill a daily habit that grocerants can home in on.