Why WiFi is a key grocerant appeal for Millennials:
“The average Millennial checks their phone 157 times a day vs. 30 times per average adult.”
--Michelle Klein, Head of Marketing for North America, Facebook, at the Social Media Week NYC Session
A grocerant meal costs $4.22 on average vs. the $7.96 tab at a fast-casual restaurant.
--NPD Group research reported by USA Today
Younger Millennials age 21-26 set the national pace for dining out, buying coffee out, and imbibing out:
54% of them eat out at least three times per week vs. 33% of Gen Xers, 32% of Baby Boomers, and 25% of the Silent Generation.
51% of them go to a bar at least once a week vs. 42% of all Millennials, 24% of Gen Xers, 19% of Baby Boomers, and 11% of the Silent Generation.
--Bankrate/Cashlorette Survey, June 1-4, 2017.