Home / Exhibit / Why Exhibit
Quality leads, brand awareness, connections to fill the sales pipeline--instead of "Why exhibit?" perhaps the better question is "Can you afford NOT to exhibit?"
This is your Show.
Just how much opportunity exists in foodservice? How does $783B in sales in 2016 grab you? That's a lot of dough. And there's no sign of slowing down.
The foodservice industry has seen 28 consecutive months of expansion, momentum that has given the majority operators the confidence to plan major capital expenditures for 22 consecutive months.
More than 45,000 buyers with big budgets, big plans and big ideas make NRA Show an essential destination.
More than half of the 45,000+ attendees do not attend any other industry shows. Now that's a captive audience.
NRA Show is truly global, with attendees hailing from 110 different countries (and all 50 states).
When you exhibit at NRA Show, you're getting your business in front of all 50 of the Top 50 restaurant brands and 98 of the Top 100 restaurant brands.
Since 2015, NRA Show has seen significant gains in the following:
Not only did top-level buyers increase, but attendance of owners with 400+ units jumped 47% in 2015.
Powerful buyers with the big budgets come to NRA Show. 83% of all NRA Show attendees have purchase influence. And get a load of their budgets.
$5,839,600: Average attendee equipment and supply budget
$18,846,600: Average attendee food/non-alcoholic beverage budget
Attendees plan to spend $970,900 on average as a result of attending NRA Show.
Exhibitors expect to sell $748,000 domestically and another $276,000 via exports as a result of exhibiting at NRA Show.
"This is where I’m looking at equipment; where I’m looking at new foodservice products that we can actually use in the grocery business, where I help to develop
new concepts for upcoming grocery stores and different restaurant-style foodservice offerings that we’re going to put into new stores."
The National Restaurant Association Restaurant, Hotel-Motel Show® (NRA Show®) is open to trade only and not open to the public. Individuals must be directly involved in the foodservice or lodging industry to attend or exhibit. Solicitation of any kind by non-exhibitors is strictly prohibited.
No one under 16 years of age will be permitted on the NRA Show floor at any time regardless of affiliation or circumstances. This includes infants and toddlers. Absolutely no strollers or infant carriers (worn or carried) are permitted at any time on the NRA Show floor. Children ages 16 to 18 years of age are permitted only if accompanied by an adult at all times. The National Restaurant Association® (NRA) reserves the right to request proof of age from any one at any time. This rule is strictly enforced and there are no exceptions to this policy. This rule applies to all exhibitors and attendees. Registration of anyone under 16 years of age is unauthorized and in violation of these policies.
By registering for NRA Show you acknowledge and agree you have provided accurate and truthful information. Substitution of a registration may be made prior to badge usage at any time. Sharing of attendee badges is not permitted. Additional I.D. may be required for entrance.
By registering for NRA Show you agree to comply with all state, local and facility rules, regulations and laws.
NRA reserves the right to remove any person engaged in disorderly conduct, use of illegal substances or is in possession of a counterfeit badge. Counterfeit badges include those from previous years’ NRA Shows. NRA reserves the right to validate the authenticity of this badge and to confiscate those determined to be counterfeit. No refunds will be given for any person removed.
By registering for NRA Show, you acknowledge and agree that your image and/or name may be used by the NRA in any of its own promotions and in registered publishing, broadcast and cable media, without charge or obligation. This includes on- and off-camera interviews conducted by registered media and/or NRA Show personnel.
By registering for NRA Show you may receive email promotion from exhibitors. If you opt out during the registration process your email will be removed from 2015 exhibitor marketing promotions; your email will not be removed from NRA Show promotions.
NRA prohibits the use of personal cameras and mobile recording devices on the exhibit floor and at all sessions and speaker presentations. NRA hires professional photographers/videographers to capture images of the Show in compliance with data protection & privacy laws. NRA may edit and use these images for administrative and promotional activities in the ordinary course of our business. Unauthorized photography of any exhibit or product is prohibited and may result in the confiscation of film, memory cards and cameras as well as expulsion from the NRA Show. Registered press must check in at the on-site Press Center and declare intentions to photograph and/or film the NRA Show.
Individuals are responsible for securing their own hotel accommodations. Cancellation of hotel reservations and/or any travel expenses incurred are the sole responsibility of each individual.
By registering for NRA Show you authorize the NRA to charge your credit card account the applicable fees for the registrations processed during this online session. Cancellation of your registration must be done in writing to firstname.lastname@example.org. Refunds are only given for cancellations received by April 3, 2015.