Did you know that 75% use Facebook daily? Or that 75% contribute to non-profits? The nuances of this diverse, mobile, altruistic generation might surprise you—and understanding them is vital to getting their attention and their business. Michael Mancini of the Nielsen Company gives you a window into the minds of the Millennials.

 

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We’ve got 5 tips to develop loyal relationships with Millennials, ideas on how to connect with this large and diverse market, and how to quench their thirst for adult beverages.