Engage more than 42,000 buyers face-to-face. Increase brand awareness, sell product and generate the leads to fill your sales pipeline for the rest of the year.
Enjoy exclusive air and rail discounts just for Show attendees that make coming to Chicago easier and affordable.
NRA Show negotiates exclusive rates* for attendees at premiere downtown hotels that beat anything you’ll find on Expedia®, Priceline®, or any other travel agency.
*Booking through NRA Show Official housing is the only sanctioned method to guarantee discounted rates.
Browse, Book & Save
We're increasing our investment in the beverage alcohol industry at BAR at NRA Show and beyond by engaging in a strategic partnership with Jon Taffer and Taffer Dynamics Inc.
Learn More About This Partnership
Each week, we're tackling hot topics and growing trends in the foodservice industry all year long. Read up on the latest and greatest here.
Take a listen to our SoundBites podcasts, where celebrity chefs, top experts, leaders and your peers talk shop from the Show floor.
Watch our World Culinary Showcase demos and see how top chefs create delicious dishes with creative ingredients, cool techniques, and unique twists on old favorites.
Watch our CEO and president Dawn Sweeney discuss the American Dream with Arianna Huffington, editor-in-chief of the Huffington Post share their intimate thoughts on achieving success.
NRA Show has a little something for everyone: Fascinating new products, compelling education sessions, the coolest new tech, and, of course, exciting hands-on cooking demos and all your favorite chefs.
Watch NRA Show Highlights
Whether you're looking for products, concepts and techniques to perfectly match your culinary style and menu, or simply your brand and clientele, you'll find the entire spectrum at BAR.
If your business is behind the bar—you should be here.
Your year-round foodservice content hub.
"What’s exciting for me are the educational components and to connect with this great network of vendors and operators that I can learn from and share my stories with."
The National Restaurant Association Restaurant, Hotel-Motel Show (NRA Show) is open to trade only and not open to the public. Individuals must be directly involved in the foodservice or lodging industry to attend or exhibit. Solicitation of any kind by non-exhibitors is strictly prohibited.
No one under 16 years of age will be permitted on the NRA Show floor at any time regardless of affiliation or circumstances. This includes infants and toddlers. Absolutely no strollers or infant carriers (worn or carried) are permitted at any time on the NRA Show floor. Children ages 16 to 18 years of age are permitted only if accompanied by an adult at all times. The National Restaurant Association reserves the right to request proof of age from any one at any time. This rule is strictly enforced and there are no exceptions to this policy. This rule applies to all exhibitors and attendees. Registration of anyone under 16 years of age is unauthorized and in violation of these policies.
By registering for NRA Show you acknowledge and agree you have provided accurate and truthful information. Substitution of a registration may be made prior to badge usage at any time. Sharing of attendee badges is not permitted. Additional I.D. may be required for entrance.
Attendees wearing badges from previous NRA Shows or falsified badges and/or sharing or swapping badges will be immediately ejected from the NRA Show and banned from future NRA Shows. The NRA considers such conduct theft of service, trespassing, and fraud and will report violators to law enforcement authorities. If such conduct is discovered after the NRA Show, violators will be invoiced according to onsite registration pricing and will be required to pay their invoice in full in order to avoid being reported to law enforcement authorities. NRA reserves the right to validate the authenticity of this badge and to confiscate those determined to be counterfeit. No refunds will be given for any person removed.
Badges must be worn at all times while attending NRA Show. Scanning of your badge may be required in order to enter certain Show management areas.
By registering for NRA Show you agree to comply with all state, local and facility rules, regulations and laws.
You acknowledge and agree that the NRA reserves the right to remove you from the NRA Show if, the NRA, in its sole discretion, determines that your presence or behavior create a disruption or hinder the NRA Show or the enjoyment of the NRA Show by other attendees. All NRA Show badges are the property of the NRA and must be returned to the NRA upon request.
“Suitcasing” refers to the practice of attending a trade show but “working the aisles” from a suitcase or briefcase, soliciting business from other attendees and exhibitors. For the good of the show and the exhibitors supporting the show, the only legitimate place to conduct business during show hours is within a contracted exhibit space on the show floor. Exhibiting companies are encouraged to protect their investment and report any violations to NRA Show management. Attendees observed soliciting business in the aisles or other public spaces, or in another company’s booth, will be ejected from the NRA Show and may be banned from future events at the NRA’s sole discretion.
Promotions, Recordings and Image Usage
By registering for NRA Show, you acknowledge and agree that your image and/or name may be used by the NRA in any of its own promotions and in registered publishing, broadcast and cable media, without charge or obligation. This includes on- and off-camera interviews conducted by registered media and/or NRA Show personnel.
By registering for NRA Show you may receive email promotion from exhibitors. If you opt out during the registration process your email will be removed from 2016 exhibitor marketing promotions; your email will not be removed from NRA Show promotions.
NRA prohibits the use of personal cameras and mobile recording devices on the exhibit floor and at all sessions and speaker presentations. NRA hires professional photographers/videographers to capture images of the Show in compliance with data protection & privacy laws. NRA may edit and use these images for administrative and promotional activities in the ordinary course of our business. Unauthorized photography of any exhibit or product is prohibited and may result in the confiscation of film, memory cards and cameras as well as expulsion from the NRA Show. Registered press must check in at the on-site Press Center and declare intentions to photograph and/or film the NRA Show.
Individuals are responsible for securing their own hotel accommodations. Cancellation of hotel reservations and/or any travel expenses incurred are the sole responsibility of each individual.
By registering for NRA Show you authorize the NRA to charge your credit card account the applicable fees for the registrations processed during this online session. Cancellation of your registration must be done in writing to email@example.com. Refunds are only given for cancellations received by April 8, 2016.